The day is a chance to remember the crucial role free press can play in the world and a chance to reflect on the damage caused to individuals and society when freedom of the press is denied. "Free and unrestricted media access" was one of China's promises to the world in line with the hosting of the Beijing Olympic Games.

World Press Freedom Day was first proclaimed by the United Nations on 3 May 1993.

It's much more than words

Press freedom contributes to community engagement, empowerment, democratic change. Denying press freedom has negative ramifications upon literacy, education, health care, societal growth and economic development.

Journalists across the world risk their lives to report factual events, relay personal accounts and gather information. China's Government is certainly one that does not permit freedom of the press. Chinese journalists are detained, tortured and potentially even executed under vaguely worded crimes such as 'divulging state secrets' or acting 'against national interest'. Media in China is state-owned and the Government has put in place arguably the world's tightest controls on today's media frontier, the internet.

With over 20,000 media personnel registered to attend the Beijing Games, we can expect more reports, more investigations and perhaps more probing questions than ever before by the international media on the ground in China. However, it is not enough to have simple visa processing and internet access in Beijing for 3 weeks - we are calling for true press freedom in China. For domestic and foreign journalists to be treated the same way, and both in a manner that truly upholds freedom of expression. For journalists, bloggers and the general community to be able to report on, read about and comment openly on issues of the day.

We are using the Day to draw attention to China's system of online censorship, to the individuals imprisoned in China for peacefully expressing their opinion on the internet and also to the role that internet companies play in maintaining the system of repression.

ACT NOW to let these internet companies know that you support freedom of expression in China. Call on Sohu, Baidu, Microsoft, Yahoo! and Google to change their practices in China.