Yahoo! has recently announced a massive profit increase. It doesn't seem that the company has a dollar to rights matching scheme in place! Even if most of the quarter's profit was thanks to Yahoo's stake in Chinese internet company, Alibaba.

Yahoo! owns a 49% share of Alibaba and both companies censor the internet for Chinese users. In the past when Yahoo! has been asked questions relating to censorship, privacy and human rights in China, some Yahoo! explanations have attempted to pass responsibility to Alibaba. As this recent profit announcement shows, the reality is that the two companies are inextricably linked and Yahoo! could choose to implement some positive human rights policies which would affect the practices of both companies.

Yahoo! was responsible for providing Chinese authorities with Shi Tao's personal information after he sent an email from his Yahoo! account to a US address. The information led to his 10 year sentence for 'divulging state secrets' or, rather, his peaceful and legitimate use of the internet and his human right to freedom of expression It would seem that with growing profits, increasing market share in China, an embarrassing incident in US Congress last year about the Shi Tao case - there is much more Yahoo! could do to improve its human rights policies and practices, perhaps tripling its efforts?

Obviously, it shouldn't matter what a company's earnings, human rights are universal and should be upheld by all. But surely Yahoo! your position means your words and actions have a little more bang for their buck in China!