Amnesty International is taking networking on Tinder to a new level, matching people for a good cause, in a new initiative to mark International Women’s Day on 8 March.
Tinder users around Australia are being asked to log onto the app on
Saturday and show their support for gender equality by taking some
simple steps including uploading a new profile photo.
Instructions on how to join the initiative are being shared on Amnesty International's Facebook and Twitter pages.
The organisation’s downloadable Tinder profile photos state messages including "Not all women have the choices you do", linking to the website makethechoice.com.au.
The smartphone app has agreed to partner with Amnesty International for International Women’s Day in the hope users will be inspired by these messages and choose to show their support for women's rights.
"We are honoured to partner with such an esteemed organisation as Amnesty International Australia to raise awareness of the human rights abuses faced by millions of young girls and women," says Justin Mateen, co-founder and CMO or Tinder.
"Empowering women is a vital part of Tinder's overall mission," he added.
We hope that Australians will show their support for ending inequalities and injustices like this and join Amnesty International’s partnership with Tinder, socialising and connecting with others for a good cause.
“This new collaboration between Tinder and Amnesty International Australia is another way of reaching a new audience and illustrating that support for women’s equality can take many forms,” said Peter Thomas, Amnesty International Australia, Director of Marketing and Fundraising.
“Tinder is not only helping build social networks and uniting people, it’s also helping promote interest and support for human rights.
“This partnership will draw attention to the human rights abuses being committed against women on a daily basis in countries including Papua New Guinea and Afghanistan.
“In rural Pakistan, where poverty is common, many girls are sold into forced marriage, while in wider Pakistan, around 90% of married women report being abused by their husbands.
“This kind of daily violence is a reality for many women. In the Highland areas of Papua New Guinea, it’s reported that over 90 per cent of women have been raped or assaulted.
“In Afghanistan, a Global Rights survey estimated that 87% of women had experienced at least one form of physical, sexual or psychological violence or forced marriage.
“We hope that Australians will show their support for ending inequalities and injustices like this and join Amnesty International’s partnership with Tinder, socialising and connecting with others for a good cause,” Peter Thomas added.