Introducing Amnesty International’s new campaign which seeks to change the asylum seeker debate in Australia.

Backed by a wealth of social research, we’ve launched a major new campaign to shift the hearts and minds of the Australian public on the issue of asylum seekers. The campaign features TV, radio, print and online advertising running across major media throughout the country.

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How you can help

Rethink Refugees print ad

We know that without a permanent shift in the debate we'll never see a permanent shift in the policy. You can help us by sharing the Rethink Refugees campaign with your friends and family.

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http://www.rethinkrefugees.com.au

About the research

In May, we commissioned research into community attitudes of asylum seekers. Our research found that unsympathetic views towards asylum seekers are not racially motivated, nor do they stem from a lack of compassion. Rather, we found that community fear of asylum seekers stems from myths from the media and both major political parties.

With this campaign we are seeking to correct the myths with facts, and ask to Australians to empathise with the plight of asylum seekers. And while we're not normally in the business of advertising, we’ve found that when people see this message, they are likely to change their minds.

Asylum seekers - the facts

  1. It is legal to seek asylum by boat (under international and domestic law).
  2. Nearly all asylum seekers who arrive by boat are genuine refugees.
  3. Asylum seekers arriving by boat make up less than 2 per cent of Australia’s annual immigration.

Further reading