By engaging with the media, you are following in the footsteps of our founder, Peter Benenson.

Through the media it is possible to reach large numbers of people, to influence public and political opinion, and ultimately to bring about change.

If you are interested in approaching the media, publicising an event or are looking for advice on how best to engage locally with the media, contact your local action centre and speak to your community campaigner.

Our media and public affairs team offers training and other information that can be used alongside these resources.

part 1

ENGAGING WITH LOCAL MEDIA

Download and use our PDF and PowerPoint guides on engaging with local media and ensure your human rights activism gets noticed.

part 2

GETTING PERSMISSION

Getting permission to use photographic or filmed images

Activists signing a petition
© Amnesty International Australia

Amnesty often uses images and recordings of individuals in both our print and online materials. To do this, we need the individual’s written permission for us to use their or their child’s photographic or filmed image.

Download and use our Media consent form if you are planning to use a person’s image, both photographic or filmed.

Media consent form 

part 3

SENDING OUT A MEDIA RELEASE

Sending out a media release giving details about your event to local media outlets is a sure-fire way to attract more coverage. It is also a great way to announce the formation of a new group. You can download and adapt our media release templates.

part 4

INVITE YOUR LOCAL MP TO YOUR MEDIA EVENT

Main event of the Letter Writing Marathon in Warsaw, Poland Every December, to mark International Human Rights Day, hundreds of thousands of people around the globe take part in the world’s largest human rights event: Write for Rights.
Main event of the Letter Writing Marathon in Warsaw, Poland
Every December, to mark International Human Rights Day, hundreds of thousands of people around the globe take part in the world’s largest human rights event: Write for Rights.

 

Writing to your local MP is a great way to draw attention to our work by asking them to highlight our campaigns.

We have prepared a template for you to download and
start using straightaway

 

Download the template letter

part 5

MEDIA TRAINING

Interested in training in this area?

Connect with your regional contact to find out what opportunities are coming up.

FIND MY CONTACT

next module

EFFECTIVE ADVOCACY

Make your voice count. We provide the essential tools and tips for engaging effectively with Australian political representatives, including a letter template for you to take easy and effective action today.