For more than 60 years, Amnesty International has championed human rights, working to ensure freedom and dignity for all, and carrying the light of our iconic candle into the darkest places. Along the way, we have witnessed a profound global shift toward a society where human rights are recognised and protected.
Over the past year, the Legacy team at Amnesty International Australia has been working on something truly special — an initiative that speaks to the vital role legacy giving plays in sustaining the fight for human rights, today, tomorrow, and for generations to come.
As we operate in an increasingly unstable and complex political climate, legacy giving is becoming more important than ever.
The issues we campaign on rarely change overnight; they demand long-term commitment, sustained investment, and the courage to stay the course. Gifts in Wills provide the enduring support that makes this possible — ensuring we can continue working towards meaningful, systemic change and a fairer world for all.
This kind of giving helps to reinforce our independence and integrity as an organisation, as we remain autonomous and non-partisan in our advocacy, with a firm commitment to acting solely based on human rights principles. It also provides the freedom and stability to invest in long-term campaigns as well as respond to emerging crises – essentially funding large scale impact through an intergenerational commitment to defending human rights.
When you leave a legacy gift to Amnesty International, it is the powerful moment you choose to say that everything you have stood for, everything you have built, and everything you have believed in will not fade with time, but will endure in the hands of the next generation.
At the very core of Amnesty International lies a simple but powerful belief: the actions of each individual do matter and can make a difference.
That’s why we’re thrilled to share our latest Legacy Campaign ad for Amnesty Australia, featuring Coldplay’s iconic ‘Yellow’, performed beautifully by the gifted students at the Hunter School of the Performing Arts. This campaign affirms the extraordinary force for change Amnesty International has been in the protection of human rights since 1961 — and the enduring power of individuals to shape a more just world. Through the powerful harmony of these remarkable students, one truth rings out: leaving a legacy is an act of protection for generations to come. Our results, and our steadfast dedication to human rights, make that promise undeniable.
Huge advances in human rights. And they were all yellow.
Yellow reminds us of the extraordinary collective power we hold as a movement, and of the importance of carrying the fight for human rights forward — for our children and grandchildren.
We will never stop challenging injustice and defending the values we share, now and into the future. This vital work is only possible because of the passionate human rights defenders who have stood with this movement — from 1961 through to today.
We hope you enjoy Yellow, and that you are as proud of this campaign as we are. Please share with your friends and community.
Want to know more about leaving a gift in your Will?
We understand that leaving a gift in your Will is a deeply personal decision, and we’re always incredibly grateful when someone shares their decision with us. If you’d like to receive more information or let us know you’ve included a gift in your Will to Amnesty, please contact our Legacy team at bequests@amnesty.org.au.
If you’re considering including a gift to Amnesty in your Will, you can do so for free via our partnership with EveryWill, Australia’s most trusted free online Will platform.
Amnesty International is a global movement of more than 10 million people who take injustice personally. We are campaigning for a world where human rights are enjoyed by all – and we can only do it with your support.
To learn more about leaving a gift in your Will, please contact our Legacy team.
